Tech Trends: Gone are the days when businesses relied on traditional means to market their products and services. While some of these means are still in use today, many are being replaced by conventional tech-related methods that provide business owners with the results they want.
In this post, we highlighted 4 technology trends to follow. These tech-related marketing trends will influence how you market your products and services. So, try to implement them in your marketing strategy for the best results.
4 Tech Trends that’ll Influence Your Marketing
- Unique long-form content
Do you run a small business in New York? Do you have a small marketing budget? If so, you can create unique content to market your business effectively. Plus, you’ll also want to ensure that it’s long-form content.
Yes, 2021 saw the rise of TikTok and Instagram thanks to their three-to-five-minute reel. However, 2022 is seeing the limelight turn the other way, with 1,000 to 7,500-word articles becoming the norm. This isn’t only true for blog posts and articles, but the same applies to video and audio content.
Posting content that relates to your customers is a good way to build customer loyalty and brand awareness. You can increase customers’ trust by showing that you care about their needs and not just about making sales.
When creating content, whether a social media post, blog, or email campaign, make sure it doesn’t only highlight your products or services. It should also provide your audience with valuable and actionable advice. There should be balance!
- Social media marketing
More than half of the world’s population is on social media, making it a vital tool for marketing. In fact, in 2023, expect to see videos, Instagram, live streaming platforms, and podcasts make great strides.
Social media giant, Facebook, is here to stay. LinkedIn will also be effective for jobseekers looking to land their next role, including employees looking to attract the best minds for their company.
Of course, business owners aren’t left out. They can leverage the large social media audience ( which consists of 4.70 billion people) to market their products or services and improve their brand voice. Those who don’t have the time or skills to build brand awareness via social media can get a creative agency New York. These agencies have the team, expertise, and tools needed to boost brand awareness, helping you achieve your business goals and objectives.
- Chatbots and conversational AI
Purchases and customer inquiries have been made easy with the introduction of chatbots and conversational AI.
Based on findings by revenue acceleration platform Drift’s State of Conversational Marketing, around 42% of customers leverage conversational artificial intelligence and chatbots for purchases. Unfortunately, many small business owners surveyed confessed to not using the tech.
Chatbots are effective in increasing customer engagement and improving lead gen. Plus, they can answer customer queries anytime and any day, even if the business owner isn’t available.
Furthermore, AI-powered chatbots can also be used for customer support, improving contact techniques with a controlled message. In fact, chatbots have become so human-like that some customers can’t differentiate them from humans.
- Voice search
Voice search has been around for some time. Businesses that want to stand out from their competitors can leverage this tech to boost their online presence while providing customers with a faster and easier way to ask questions.
For voice search to be effective in your marketing effort, you need to ensure that your business is online. You can do that by creating a website to boost your online presence.
While there are many tech trends that can help boost your marketing efforts, it’s best you go for that which suits your business goals and objectives. ‘
Are you looking to build brand awareness? Do you want to channel traffic to your website? Or do you want to boost your online visibility? It’s important you embrace a trend that matches your ambition.