Learn what the real estate portfolio is and check out tips on how to build it strategically to boost your business.
Building an attractive real estate portfolio is essential to the success of any real estate agency or realtor. A robust and diversified portfolio not only increases business opportunities but also strengthens the company’s reputation and its position in the market.
However, this task requires more than simply listing a variety of properties. It is necessary to adopt smart strategies, understand the needs of the market and customers, and always be aware of constantly evolving trends and demands.
Real Estate Marketing: Guide to Strategies That Work
In this article, learn what the real estate portfolio is and what it says about your real estate agency and check out tips on how to build it strategically to boost your business. Check!
What is a real estate portfolio?
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A real estate portfolio refers to a set of properties managed and managed by a real estate agency. These properties can be of different types, including residential, commercial, and industrial.
Building a quality real estate portfolio requires effort and dedication, and it is essential to align processes and resources to ensure its relevance in the real estate market.
In the context of real estate leasing, it is important not only to consider the amount of the administrative fee, usually around 10%, but also the intermediation fee, especially in the first rental.
Keeping the management fee in line with the recommendations of regulatory agencies, such as Creci/Cofeci, values the rental portfolio and can contribute to greater profitability in the long term.
What does your real estate portfolio say about your real estate agency?
A real estate portfolio is a direct reflection of the efficiency and quality of the services offered. A well-developed portfolio indicates that the real estate agency has a team of highly trained brokers and an unwavering commitment to excellence in its field of activity.
A complete portfolio should include a variety of properties, from residential to commercial, covering a wide range of prices and locations. It is also essential that the properties present high quality.
The properties need to be in good condition, offer a privileged location, solid infrastructure and nearby amenities, evidencing the real estate company’s commitment to excellence in each transaction.
5 Tips to Build a More Attractive Real Estate Portfolio
Building an attractive real estate portfolio is critical to the success of a real estate agency. The more diversified and qualified this portfolio is, the greater the chances of winning customers and closing good deals.
The following are five essential tips for building a real estate portfolio that catches the attention of clients. Follow!
- Know your customers
Understanding the different profiles and needs of your customers is essential to capture the ideal properties. By knowing details about what each one is looking for, such as location, size, and desired characteristics, you can direct your fundraising more effectively, increasing your chances of success.
- Be up to date with the market
Staying informed about real estate market trends is crucial to carry out a good real estate capture. Regularly researching new opportunities and correctly evaluating available ventures allows you to offer the best options available.
- Map strategic regions
Identifying and mapping promising regions with high demand is an effective strategy for building an attractive real estate portfolio. By knowing the characteristics and attractions of each place, you can offer options that meet your specific expectations and needs.
- Maintain good relations
Building and maintaining good relationships with property managers, janitors, and doormen can be a valuable source of information about properties available for sale or rent. These professionals often have privileged access to important data about the units and can help you find good opportunities.
- Always be available
Being approachable and always available to serve your customers is essential to build a good reputation and gain the trust of the market. Be prepared to respond to customer inquiries and offer personalized service that demonstrates your commitment to helping them find the ideal property.
How does a real estate system help improve the management of your real estate portfolio?
The use of a real estate system plays an important role in improving the management of the real estate portfolio, offering a series of benefits that contribute to the success of the business.
Below, we have listed some ways in which a real estate CRM can help in this process. Check!
Organization of properties
A real estate system allows properties to be organized efficiently, making it easier to access and manage important information such as property characteristics, transaction history, availability dates, and rental or sale amounts, which helps brokers better manage their real estate portfolio and offer a more efficient service.
Lead and interaction tracking
With a real estate system, it is possible to track and record all interactions with leads, from the first contact to the closing of the deal, including phone calls, emails, visits, and negotiations made.
Having a detailed record of these interactions allows brokers to track the progress of each lead and identify opportunities for closing deals.
Increased conversion rates
By organizing properties efficiently and closely monitoring interactions with leads, a real estate system helps to increase real estate conversion rates, as brokers can respond to customer inquiries more quickly and accurately, increasing the chances of successfully closing deals.
