TikTok is the social network that has been causing the most stir for some time in much of the world among all audiences, but especially among adolescents. A social network similar to Instagram in which you can post videos with numerous filters and music with a short duration and where many users already have thousands and thousands of followers. If you want to be one of the most popular users of TikTok, then we are going to show you some recommendations to gain TikTok followers.
One of the challenges or objectives of many users who start using a social network is to achieve great popularity within it. The way to measure this popularity is through the number of followers who are interested in our published content. Although success in TikTok may depend a bit on the ingenuity of each one, the truth is that there are certain recommendations or things to take into account to gain followers, as you can see below.
See tips on how to gain TikTok followers, following some guidelines and functions that exist in the video app itself.
You can try to stand out on TikTok by following some tips, and ways to post and behave on the short video social network. Understand some points that any user can follow to publish better and also learn how to gain TikTok followers.
How to gain TikTok followers
Table of Contents
It is always worth remembering that, like any other social network, TikTok has guidelines and rules. The following rules are important and also help you stand out as a user – including setting a good example for others on the platform.
But several tips are not explained by TikTok itself and are common to use on other networks. See some of them below.
1) Submit a well-completed profile
When you log into TikTok, the app gives you a temporary username, full of random letters and numbers, and a profile with nothing filled in, not even a photo.
Ideally, the user completes the profile as soon as possible. Hardly anyone will follow a person who doesn’t have a picture or profile information – who you are, what you do, your age, for example – or whose username is a set of random letters.
One of the first things to check from the start is the proper constitution of your TikTok profile, making sure to optimize the biography of it. The profile picture, username, or personal information you provide leaves a strong impression on visitors to your account.
For example, if your account name is long to remember, it will not help other users to keep your presence in mind.
Try to choose a short name, that catches your attention and avoids using different pseudonyms on each of the social networks on which you are already present.
Let visitors to your profile show what type(s) of videos you are going to publish, by mentioning that you like to produce fitness videos, humorous videos, or simple music videos where you highlight your talents. Your profile is the first step in establishing a form of communication between your personal or brand account with your future followers.
2) Publish original content & be entertaining
If you post the same type of content as everyone else, chances are you won’t stand out. You will have to find your differentiation strategy with other content producers, whether it is the way of staging the video, singing, or any other visual element.
Thinking about what can make you unique is an essential step in designing your editorial line while keeping in mind the purpose of your presence:
- Become an influencer on TikTok?
- Increase awareness of your products & services?
Each social network has its context in which Internet users connect: on TikTok, users must be entertained through video.
You have to be original, provide good content, and take care of it. We can use video editing programs or TikTok’s tools, but we must be concise, upload something that contributes, and not overdo the content so as not to bore our followers. It is recommended that you try to focus on a specific theme or, at least, get closer to it. For example, you can upload TikTok videos of cooking or fitness or crafts or dancing or humor but try to make a dent in what you are good at. Although it is logical to think that if we upload more videos we will get a larger audience is wrong, since to start growing on a platform (whether on Tik Tok, Twitch, or any other) it is best to focus on a specific category. In this way, we will gradually gain a solid mass of followers,
Upload original and quality videos without exceeding the duration
Although everything influences, this may be one of the most important keys when it comes to gaining followers on Tik Tok. One of the biggest mistakes many users make when it comes to gaining popularity on the social network is posting content similar to that of other users who have already achieved some popularity.
Therefore, we must define the style that differentiates us from the rest. Create content or videos with topics that you are passionate about and do not rely solely on trends, since, in this case, we will not be doing anything other than publishing the same thing as thousands of users. Therefore, your videos will become one of all those published with the same theme. It’s okay to post videos about something that interests Tik Tok users, but always try to give something more than others.
Despite defining our style, it is also advisable to make publications from time to time that is a bit out of the ordinary to see how our followers react and if this allows us to get followers on Tik Tok to whom until now we had not managed to awaken their interest. interest in us. Our videos and publications on Tik Tok must be of quality so that the impact is greater and it is part of our style.
Tik Tok allows you to record videos from the app itself, yes, with a certain duration. However, it is possible to upload videos recorded from the mobile camera application to our longer account. Of course, we must be very careful with the length of the videos, since, if our content is too long, potential and current followers may not finish watching it because it is too long for them. Which will make us lose strength and popularity in the social network.
Use video editing apps
If we use video editing applications we will be able to make them more spectacular and beautiful, which will allow us to reach more people and more people will be our followers because of how well the videos are made. Originality is basic, but if we are already original and add a touch of professionalism and spectacularity to what we launch on TikTok, the chances that we will be more successful are multiplied by a lot.
These applications help us put effects on the videos, which can be professional or fun, as well as improve the color and sharpness of what we record and even many of them already have built-in templates so that we don’t have to do anything and vary what we record. minimum possible because the design has already been created for us from the application. Some of the best are, for example, Canva, InShot, VivaVideo, or KineMaster. They are very easy to use and the results are more impressive than you imagine, you just have to choose one and get familiar with it. After some tests, you will learn to improve the results of your Tik Tok videos.
3) Take part in challenges
Keeping up with the latest social media trends is important because it allows you to see what types of content are “hot” at any given time. The challenges often involve singing and/or dancing to popular music, which is perfectly linked to the uses for which the platform has become known, namely lip-syncing.
A simple way to identify current challenges is to watch the different videos in the “For you” section and analyze their captions.
Something that attracts a lot is that we launch challenges to our audience, that is, those who see us do something to which we challenge them and, of course, they have to comply and teach. This is a very good system to interact with your followers and for them to virtualize your content since they will mention you in their videos and more people could know you in this way.
Another of the things that they will be able to do are the duos of TikTok, something that also helps a lot for other users to know you and want to be your followers by seeing how you interact with everyone who follows you. With them, you can use a video posted on the internet to add your recording. You can use the video of a friend or celebrity and publish it with the split-screen. You also can include your voice. Thus, the followers of your friends or even fans of the celebrities that you include in your publications may also be interested in you.
Users of this social network like challenges a lot, so don’t hesitate to use them from time to time. But do not abuse either, since abusing this technique will make it lose effectiveness.
4) Promote your TikTok account on your other social networks
Do not limit yourself to your simple TikTok account when you broadcast your videos: you could without any problem share some of your content on Facebook, Instagram, YouTube, or Snapchat to make your existing communities want to join you on TikTok.
This will allow you to drive traffic from one social network to another. You can also publish it on WhatsApp states, in forums, different social networks and comment on it with your friends so that they can share it. If you can do it originally or make some content viral, you will get very good results by taking advantage of other social networks. Today it is difficult to grow using a single social network,
5) Use popular sounds
TikTok lets users use songs that are pre-recorded and available on the platform. It’s nice to create a video with your sound, but it’s always good to use some music that’s “in trend”.
The main tip is: to keep an eye on the videos also published on For You. Soon it is possible to notice a certain “pattern” and a repetition of some sounds and music.
When that happens, use the same sound and make your version, it’s fun and it’s possible to have a certain highlight along with other similar videos.
The same tip goes for popular videos: make your version too. Don’t be afraid to imitate what a “Trend” is, that is, what is doing well. But creating your version is imperative!
6) Appear on “For You”
The “For You”, is the home page of TikTok, the feed where random posts appear, from people you follow and also from those you don’t follow.
It’s the best way to meet new accounts and people on the platform, as there’s always a new video being posted.
For You is powered by an algorithm based on your interests. That’s why your videos must be seen on For You, by people who have the same interests as yours!
There isn’t exactly a magic formula for participating in this feed. That will discuss in our new post.
7) Learn from the most popular user methods
Before you start creating your videos, you should spend some time in the “For You” section of the TikTok app.
This will inform you of the practices that work to generate visibility because the videos offered in this section generally receive several tens/hundreds of thousands of interactions.
- popular music
- the effects/filters used
- video length
8) Answer questions
TikTok has a tool that allows you to answer questions from followers in videos.
Create a video asking questions, then tap the comments to create a video based on that question.
It is an interesting tool that can attract more followers, depending on the interest in some subjects.
8) Use hashtags
The same tip that goes for other social networks: don’t devalue the Hashtag. Always use it in your videos. More than one, preferably.
A hashtag widely used on TikTok is #fy, or #foryou, which is precisely a brand to try to get the video on the For You page, although it is not guaranteed. Also look for hashtags that are grooving and try to create a video based on them, to publish with the same path.
Similar to Twitter and Instagram, TikTok allows users to add hashtags to reference their videos in topical threads.
However, unlike Instagram, the number of hashtags you can add is extremely limited because your caption with hashtags must be a maximum of 140 characters.
It is therefore essential to choose them well.
9) Publish at the right times
In the same way as on other social networks, the time of publication of your videos is an essential factor impacting the visibility of your content.
There is currently no analytics informing us of our subscribers’ connection times, but studies have appeared on the subject, and reveal that it would be more interesting to post between 11 a.m. and 5 p.m.
Analyzing your audience’s habits will undoubtedly be necessary to identify the best time slots for your account.
10) Publish without fear
TikTok is a network for having fun! Create your video and post it without fear, even if you don’t know how to dance, which is one of the most popular “trends” there.
The tips above are not guaranteed to gain Tiktok followers, but they are good to try to grow on the platform, as your profile gains popularity and is seen more by other users.
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