How to Post Photos on Instagram and Facebook at the Same Time

How to Post Photos on Instagram and Facebook at the Same Time

In this article, you will learn how to post photos on Instagram and Facebook at the same time. So, if you’re looking to keep your social media up-to-date, you’re in the right place!

Keeping up to date with all the tool updates is essential, as we are talking about the most popular platforms.

Through them, you can instantly share photos and videos with your audience. It is for sure a high engagement resource, especially for branding and service promotion.

The benefits of integration between the two platforms

If before it was necessary for the user to make two different posts, today with a single configuration, it is possible to post photos on Instagram and Facebook at the same time.

It is important to remember that you can configure Instagram to send posts to Facebook or vice versa.

How to post photos on Instagram and Facebook at the same time

Before we talk about how to post photos to Instagram and Facebook at the same time, you need to check if your accounts are already linked.

If you don’t know how to do it, here’s the tip: on your Instagram profile, go to the three dots at the top of the screen, go to “settings” and at the end of the screen, click on “account center”.

Under “profiles”, you will see the accounts that are connected. But, if the profile is not there, just click on “add accounts” and follow the step by step. It’s simple and fast!

At any time you want, you can deactivate any of the options and also unlink the accounts. To do this, just redo the step by step.

As you can see, it is possible to automatically share your posts and Stories on your social networks at the same time.

It’s good that you make the same posts on different platforms, because part of the audience differs from one to the other.

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Posting photos on Instagram along with Facebook

Now that the accounts are linked, you will be able to post to both networks at the same time. Both your posts and Stories, and even Reels , are being shared between the two platforms.


But if you don’t want an Instagram post shared on Facebook, don’t worry. This is a very simple thing to fix.

When publishing your image, at the moment you are writing the caption, notice that further down you will find a field with the options of accounts that you have already linked to your Instagram account.

They will be active (with the blue button selected), but you can deactivate it by clicking that selector button and publish your image only on Instagram.

But what if the case is reversed?

Posting photo on Facebook along with Instagram

Now if the case is the opposite and you are on your Facebook trying to publish the same image on both networks, it is also super simple.


Click to post your image and, as soon as the window opens, a field will appear to enable or disable the linked post on Instagram. Adjust as you like and post.

The Visual Value in Social Networks

It is very important to say that the photos you take to promote your image, your brand or your products are very powerful advertising. So beware! They can win or drive your audience away.

But don’t worry, because you’ll find out how to work your image here.

After all, as the philosopher said: “a picture is worth a thousand words.”

image scaling

I don’t know if you’ve noticed that, sometimes, the images of some posts are without quality. This may have a very simple reason to resolve. Resizing images, respecting correct sizes and proportions is very important.

Knowing the correct size of each platform prevents them from doing this resizing and ending up spoiling the final result.

But to help you, it’s worth the tip.

On Facebook, the ideal resolution for image posts is 476 x 249 pixels, so the ideal is for the image to exceed this resolution, with 1200 x 630 being the most suitable.

For square images, use images with a resolution greater than 400 x 400 pixels and, for vertical ones, the resizing will be 476 x 714 pixels, again it is recommended that the image has larger dimensions so that there is no loss and that you get the sizes and resolutions right. of images to your social networks.

However, Instagram posts are currently 1080 x 1080, the square format. And they look good on Facebook too.

Finally, we remind you that some formats have greater engagement. If you want to know a little more about it, take the opportunity to read this article: Carousel, Image or Video: Which Format Has the Most Engagement on Instagram?


Another important issue is the quality and design of the images. After defining the right format, look at the quality of the images, as well as the visual identity of your business.

So, whenever social media users look at a post with your brand’s colors, their brains will associate it with your business, fixing your brand more and more in the minds of followers.

Several companies use these resources and, our brain is totally used to associations of colors, elements, typography (fonts).

Brands like Disney that have their own font style, or like Coca-Cola don’t even need writing on the red soda can to reinforce the quality of the product.

If you have a company, whether it’s products or services, know how important it is to work on your visual identity on your social media.

Creating content that sharpens the senses of customers and draws attention is essential. And you can use Canva, a free tool to create different designs.

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