The slogan for real estate broker is important to demonstrate your way of acting and generate professional prominence in the market. Learn how to create yours!
The slogan appeals to customers because it creates a connection with the brand with them. Who doesn’t remember “Just Do it”, “Everyone wears it” and “We’ll see each other around here!” without immediately thinking of Nike. The purpose of this short phrase is this: to stay in the memory.
With the slogan for real estate broker it should be no different. It should be impactful and captivating, emphasizing good customer relationships and efforts to meet their needs. But how to create it?
The answer you can find in this article, so read on and see 8 tips to develop your own slogan as a real estate agent!
What is a slogan?
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The slogan is a short phrase that a brand uses to be represented in the market and before its customers. This phrase makes the consumer create a connection with the brand, since, when he hears it, he will remember the company or organization.
Therefore, the main use of the slogan is to help people remember a service or product, associating it with their daily lives. The idea is also to stand out from the competition and make people think of the brand whenever they need your services. Ideally, it should be original and short to become popular.
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What is the importance of having a good slogan?
As you have seen, professionals and companies use the slogan to be remembered and strengthen their identity. Therefore, the real estate agent who is creative in composing the phrase that represents him and his service achieves more visibility — especially before other professionals in the market.
Through the small phrase that makes up the slogan, there is the power to show the public your value proposition. In other words, the broker is able to reveal to his clients what is special about him. In addition, striking phrases remain in the memory, generating a faster association with the professional.
In general, holding the attention of your future customers is essential. But why would they opt for you? What is its differential? What benefits do you offer? The slogan can answer these questions and win over those who seek its services.
What are the elements of a slogan?
As you have learned, it is necessary to have a slogan for real estate brokers, but it is more important that it is well done. For this, there are elements that are common to the striking slogans of large and small brands.
Check out the following list to implement them in your:
- Few words: as you have seen, the slogan should have few words and the reason is that this makes it easier to memorize and repeat;
- simplicity: using complicated or technical language makes the sentence difficult to understand;
- identity: the phrase chosen must be linked to the essence of the professional;
- Differential: common phrases do not stand out from the competition, so the ideal is that your slogan shows how unique your service is;
- Emotional appeal: arousing emotions in people is one of the easiest ways to make yourself remember. Captivate them and they won’t forget your brand;
- memorability: produce your sentence with easy-to-memorize words, so they stay in the minds of your target audience;
- Consistency: Reinforce the brand message by using your tagline coherently in your marketing campaigns.
- Persuasive language: Persuasion can convince your audience to hire you.
How to make a good Slogan for real estate brokers? See 8 tips!
A slogan that contains these elements has a great chance of being successful with your potential customers. To incorporate them into a sentence that really makes sense, it’s worth understanding what steps to follow, right?
Next, check out 8 steps to get the slogan for real estate agents right!
1. Know your audience
Before you start practicing, understand who you’re producing your catchphrase for. The creation of a slogan for a real estate agent must consider the profile of the public that will contact you as a professional.
In this way, know the age group of those looking for real estate brokerage and income range, for example. It is also essential that you delve into the characteristics and desires of your customers and potential customers.
After all, all your forms of communication are directed to them and aim to capture their attention. So, even if your sentence is well crafted, it won’t bring results if it doesn’t focus on these individuals, don’t you agree?
In this case, it is worth answering questions such as:
- Why do your customers come to you?
- What do they want, besides finding the ideal property to buy or rent?
- Do the public’s aspirations involve security? Space for pets and children to play? A comfortable place to live with the family?
By knowing what’s relevant to your audience, you can incorporate their values into your tagline. They will come to you when they realize that you understand the real needs that involve the search for a property.
2. Define what you want to convey
You already know your target audience, but you need to know the message you want to convey to them. Suppose that, by answering the questions above, you came to the conclusion that people buying and renting properties want to find a space with some characteristics.
Follow the example:
- good infrastructure: with nearby commerce, access to hospitals, pharmacies, banks, schools and others;
- safety: so that their families can walk around the neighborhood, arrive and leave without worries;
- tranquility: in a quiet neighborhood, in a residential neighborhood;
- good location: with easy access to the center or other neighborhoods;
- A larger space: so that your children or pets can play.
This is a long wish list, which goes beyond simply living in a new space. However, it is not possible to address all of them in just one small sentence, right? That way, among what is most relevant to your customers, define what their priority is, in general.
Depending on the case, you can lump all of these things together in one or two words, such as “quality of life.” You can start to come up with ideas from this priority of your audience, focusing on creating a slogan that reinforces your commitment to satisfying this need.
Also, don’t forget about the “identity” element, which you saw. Your slogan should show who you are as a professional in an attractive way, which conveys credibility and confidence to those who know you.
3. Make a list of words and combine them
Once you’ve determined what message you want to convey, make a list of words related to it. Suppose that “quality of life” summarizes what is most relevant when a client of yours searches for a property. And that “persistence” is the word that defines you as a professional.
It is then possible to look for synonyms of them and make a list of words that can be combined in a sentence. For example, as synonyms of quality of life there are:
- welfare;
- comfort;
- convenience.
- satisfaction.
The synonyms of persistence can be the following:
- determination;
- patience;
- Hard;
- effort.
Exercise your creativity when making the list, because the more words you have, the more combinations you can make with them. However, be careful to avoid using words that are difficult to understand, pronounce, or remember.
As it became clear, keeping it simple is the best way to remember, and short, simple words are more memorable. Thus, when you finish the list, exclude those that do not meet these requirements.
With a lean list in hand, start developing your realtor tagline. Do this by combining the words into creative phrases and don’t worry, yet, about selecting the best ones.
4. Reinforce your differentiator
Remember that in the market there are other real estate brokers, who are also creating their own slogans. Therefore, think outside the curve to compose eye-catching phrases, without losing professionalism.
They should highlight the reasons why you are the right professional for the job, not the competition. What makes you unique or the best at doing it? It can be your form of service, your expertise or another characteristic. What is necessary is to make this clear in your slogan!
Be authentic by avoiding generic messages that do not differentiate you from other brokers. However, it’s essential to avoid overdoing it, because your customers won’t reach out to you if they feel your message is misleading.
6. Have a position
In addition to reinforcing your differential, your slogan should show what your positioning is in the market. Think of yourself as a company, which needs to reflect in the sentence the way you want to be seen.
If your customers are usually middle-class people, creating a phrase that refers to luxury will not appeal to them. This can even generate the opposite effect and drive them away. But the opposite can also happen: customers looking for luxurious real estate will be interested in slogans that represent grandeur, differentiation and high standards.
So, make sure your tagline is consistent with your positioning strategy. It will reinforce the message you want to convey and help build your reputation in the market.
5. Use technology in this process
Currently, there are technologies that can help in the creation of slogans for real estate brokers, without losing originality. It is possible to get ideas through them, to improve them later. One example is artificial intelligence (AI).
It can assist in each of the steps of the process of creating your slogan. For example, by profiling your customers and listing their desires. The feature can also suggest interesting messages to convey to them, with the phrase that will be the face of your brand.
You can also request a list with synonyms of the words that define your clients’ priorities and who you are as a professional. Also, you can ask the AI to combine these words into sentences, so you have a wider range of combinations and ideas to work with.
Just be careful not to use ready-made phrases, made by AI, because they may seem artificial. Still, as many people have access to them, perhaps her slogan is not the only one created by her. So don’t forget to personalize the results, using them only as inspiration.
7. Write down the best ideas
After creating several phrases and selecting the ones that best represent your work as a broker, it’s time to optimize them.
Make any changes you want, add or remove words, swap words and replace them with synonyms to see which ones sound better. It is also worth trying to reduce sentences, without losing their meaning. The idea is to form a simpler sentence.
In addition, other ways to personalize sentences is to use rhymes and alliterations, which give fluidity to speech and facilitate memorization. When making these changes, think about making your slogan with your tone of voice and marked by your identity.
8. Choose the best ideas
Finally, the last step in the tagline creation process is the selection of the best ideas. You may have many phrases to choose from, but you’re sure to like some more than others. The choice of the best phrases must be well thought out and strategic, because it must achieve the goal set so far.
Think about which one built an idea using the most common elements in successful slogans. Select those that sounded more original and capable of conveying your positioning and highlighting your competitive advantage.
At this stage, the idea is that there are few phrases left on the list, so that you can try them with your customers, before making your slogan official. To find out which of them are most successful, it is even worth doing market research or testing with your audience.
Also, ask your friends and acquaintances which phrase they like the most. The feedback obtained will be of great relevance for you to make the necessary changes and adaptations to achieve a satisfactory slogan.
In this content, you have seen what the slogan is and understood the importance of creating a phrase like this for real estate broker. To stand out from the competition with it, it is worth using these 8 tips and using elements common to successful slogans when crafting yours!
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